BRANDING & LAUNCH FRISCHES BLUT
The beverage manufacturer NEO! Products has a vision: its new soft drink is to take the beverage universe by storm. The protagonists? A competitive market with oversupply and a freshness explosion that, although not yet a name, has a lot to offer as a drink: fruity and pure, surprising ingredients and an invigorating effect, and thanks to the high content of B12 especially for vegans and people with an active lifestyle Interesting.
With the development of the brand strategy and the corporate design for the product launch, NEO! Products came to us - and was promptly rewarded with the innovation award in the drinks category at the world's leading food fair Anuga for trade and gastronomy in 2015.
Everything at the beginning
With the logo, naming and claiming as well as with the packaging design, we developed a fresh, provocative branding for the drink that deliberately differs from the mainstream. “Frisches Blut” is aimed entirely at the target group: young, active people. We have turned the new website into a content platform - with delicious cocktails and information about our sponsored action teams of BMX and mountain bike riders, skate and snowboarders.
Our brand strategy included all brand touch points - and was convincing. “Frisches Blut” got off to a kick start and is not only delighted today with the Anuga Innovation Award 2015, but also with a constantly growing fan base and high customer loyalty. A stringent brand experience chain emerged from corporate identity and a digital platform, which conveys the core values of “fresh blood”. Confident, humorous, authentic: "Frisches Blut" is good, has personality and is fun.