With logo, naming and claiming as well as with the communication design, we developed a high-quality, exclusive branding for LAXWELL that deliberately differs from the mainstream.
On over 150 m² of exhibition space, LAXWELL offers the best advice for whirlpools made in Germany. Steam baths, saunas, lounge pools and spa roofs in an exclusive atmosphere.
Logodesign / Naming / Claiming
The logo concept was developed according to the company's attributes and values. LAXWELL is a word creation from the words relax and wellness. The figurative mark is in line with the company's values and also reflects the luxurious, high-quality and modern orientation.
The color scheme linked to it clearly stands out from the competition. Gold symbolizes strength and represents a feeling of radiant happiness and well-being. The design language is stable and soft at the same time. The addition "specialist center for whirlpool and spa" shows the field of activity.
At the center are three waves. These symbolize water, warmth and wellness.
A stylized L (“LAXWELL”) and J (Jacuzzi) frame the three waves in a pool shape.
The entire print communication is standardized according to the guidelines we have drawn up, recorded in a brand guide.