Customer description

The world market leader in the field of photo lenses and filters for professional digital photography is extensive. The premium lenses from RODENSTOCK PHOTO OPTICS set standards. The traditional brand is also a strong partner for special applications such as aerial photography or cinematography.

Years of experience and the latest know-how flow into the development and production of high-end standard lenses, as well as customer-specific lenses and special cameras. We translate this diverse range into a sensibly structured, optically high-quality website with an excellent user experience.


As a global brand, RODENSTOCK PHOTO OPTICS is aimed at an international specialist audience. The website therefore plays a particularly important role. When presenting the range of services, we placed emphasis on structural clarity. We wanted to enable users to find the information they were looking for on the RODENSTOCK website, click for click. Strictly according to the principle of clarity instead of over-information, we divided the content into hierarchically sorted modules. The user can quickly find the right lens for them.

For an optimized search, he can compare the technical data of different lenses in a selection. There is also space for the special offer from RODENSTOCK PHOTO OPTICS, the production of customized solutions, on the new website: sections on advice, optical design, assembly and quality testing build trust and testify to the company's high standards. This makes the website a convincing dependency and the digital figurehead of the traditional brand.