Community Branding EC Kassel Huskies
The traditional club EC Kassel Huskies is connected with its fans across generations. We have been working with the association since 2010 and transferred this fan connection to the digital age for him.
New jersey design, new internet platform, new cross-media communication and a success story: The huskies are delighted by 30% more visitors to their website and 20,000 likes on Facebook - and we are delighted to be nominated for the Red Dot Design Award in the Communication Design category.
Click on community feeling
The new claim "We are Kassel - We are Huskies" strengthens the identification with brand and region and reflects the intersection between the brand core and target group. We have further expanded this emotional capital of the huskies on the newly designed website: the website functions as an information platform and brings the community feeling of the fan base to the user. Intuitive user guidance on all end devices with a reduced graphical user interface simplifies use - at home on the PC and in the Kassel ice rink on a smartphone or tablet.
The new brand identity conveys appealing, relevant content and keeps fans in touch with their team outside of the games via campaigns on Facebook. The sponsors area of the website and a high-quality sponsor brochure address potential advertising partners. Success is a hat trick: 30% more pageviews and 1.5 million users, 20,000 likes on Facebook.
The jersey as the club's wearable identity
The association's coat of arms and the Kassel landmarks (World Heritage Hercules and art of the documenta “Man walking to the sky ”by Jonathan Borofsky) form an impressive camouflage-like pattern. For years, players and fans have never given up and given each other support. The irrepressible willingness to win and determination are symbolized by the shining eyes of the husky.
Corporate design feature "fans" The club's myth is shaped by the unique loyalty of the fans. The fans who sing your team forward from the hayloft, the stands of the most loyal fans with flags and sparklers, are a central part of the corporate design and identity. The claim “We are Kassel” symbolizes the community and the connection to the region. Corporate design feature "Region" "Hercules" & "Man walking to the sky" & city coat of arms. The Kassel landmarks are reflected in the corporate design. Hercules as a World Heritage Site, “Man walking to the sky” by Jonathan Borofsky as art of documenta and the city coat of arms provide the regional and cultural reference.